Will the BBC champion original digital content after Entwhistle’s exit? What will the BBC’s digital mission be when new director general Tony Hall gets to work?
Originally posted on paidContent (old):
When George Entwistle gave his first speech to BBC staff after becoming director general in September, he delighted many in the digital media sector.
For some years now, BBC Online has approached online much as a medium to deliver conventional broadcast content, through iPlayer — in many ways, far less ambitious than the strategy under which it used to regard the web as a “third platform” in its own right.
But Entwistle came in like a breath of fresh air, observing: “We’ve taken … our capacity to present and distribute existing forms of content to their natural limits rather than innovate to discover genuinely new forms of content.”
Now that much of the iPlayer platform building has been done, he was prepared to shoot for a greater prize: “It’s the quest for this – genuinely new forms of digital content – that represents the next profound moment of change we need to…
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