Thriving New York solves the cash question. Can others follow?
New York magazine has always puzzled me. In an era of death spirals for traditional city news magazines, it not only avoided financial ruin but become a top-shelf reporting powerhouse that sometimes rivals the New Yorker. What did it do to flourish while others teetered?
This week, Advertising Age has a good account of how New York became a profitable online success story.
Weekly print publication New York magazine leapt into digital early and now it is reaping the rewards – profits and revenue are at their highest levels since 2003 and it’s growing! It’s also a great example of how localised content can be of national and even global interest online, 80% of NYmag.com traffic is not from New York. But then again, who isn’t interested in what’s happening in New York! It might be a touch harder for a city mag from Adelaide to attract that kind of online traction.
