As newspapers' print circulation continues to decline, publishers now get the majority of their readers online. But what does that look like in practise?

I crunched ABC and ABCe (UK) data for the last 12 years to discover the long view.

The following chart shows the average daily print circulation and average daily unique browser count for the only six UK publishers which have routinely disclosed each figure (The Sun, Trinity Mirror's nationals, Daily Mail, Daily Telegraph, The Guardian and The Independent).